The Email


All communication is part of a negotiation between competing forces; between producer and recipient, intention and interpretation. Specifically, perhaps, when it comes to mass-mailing information to a large amount of different people. Hence, a common problem for many organisations. This starting point resulted in a film that portrayed three contrasting readings of the same email content.


To create awareness and trigger a discussion about the complexity of mass- and internal communication with the goal of contributing to a change of attitude, as well as the development of new communication policies and strategies.


Lantmäteriet’s Management Department (a public authority in Sweden that belongs to the Ministry of Enterprise and Innovation, responsible for property division in Sweden).


Lantmäteriet, via Blomquist Annonsbyrå.

Production Company

Armstrong Film.


Rodrigo Ferrada Stoehrel.