Bruden som visste för lite. TV Commercial (Kanal 5)


A TV commercial for the play Bruden som visste för lite, starring Swedish actress Pernilla Wahlgren.


When I was writing the script, the production company and film agency I worked for got a call from the client, saying that the other two leading actors for the play – Peter Magnusson and Martin Björk – could not make it to the recording, so we had to shoot the whole ad with only Pernilla, or cancel.

What did I do?

Improvise. With these current conditions (and an extremely tight budget), I had to reconsider the strategy. First, from here it became clear that it could not be a dialogue-based commercial. Next, to stand out and rise above all the noise, I wrote a new script that focused on portraying the play as a modern cultural experience filled with movement and sensation in order to appeal not only to usual theatre audiences, but also to find new and younger audiences.

The result?

Scroll down.



Production Company

Armstrong Film.


Rodrigo Ferrada Stoehrel.