With a long career in the TV and media industry, a background in design and strategic communications (AD Berghs Professional 2019, Digital Design & Strategy Programme, Berghs 2019-2020), and as a trained researcher (PhD in Media and Communications, Umeå University 2016), I bring a diverse skill set to the table.

I believe that effective design aids in resolving a given problem. That’s why strategy is crucial, as it entails an exploratory and data-driven process that aims to identify the underlying causes of challenges, uncover key findings, and extract valuable insights. This process ultimately establishes a knowledge base that facilitates the development of a relevant communicative solution aligned with the desired objectives. The core focus of my work revolves around this reciprocal exchange between user- and insight-driven analysis, concept development, prototyping, and learning.

To see my commercial projects, please visit the home section of my portfolio. Additionally, feel free to browse my Instagram page, where I showcase an eclectic fusion of styles. Lastly, my academia profile contains a comprehensive collection of published research articles in esteemed international peer-reviewed journals. These articles delve into the domain of visual cultural studies, drawing insights from diverse disciplines such as psychology, political science, and visual rhetoric.